...agreed, but as I discovered on my return to chain drive with my (now Matt's) little Honda, even a decent name is no guarantee of decent quality. I realise that OEM stuff is bought by the gazillion at a price and quality that may not reflect the aftermarket product straight from the maker of the item, but damn well should do.
The original D.I.D. chain Honda fitted was as stiff as a poker after about 300 miles and no amount of lube would make it bend. It wasn't just mine, other owners also complained of this and I doubt the outrageously high output of 24bhp was doing much to trouble the rollers.
As a shaftie rider I decided to take the advice of the local off-road place and they produced a gold X chain of unknown (to me) origin but as they look after all the local dirt and enduro bikes and used to be a KTM main dealer, they wouldn't fob any old rubbish off on their loyal customers. Only time will tell if it lasts in Matt's hands.
I would have thought that a KTM specific forum would give some insights, you can't be the first to finish a chain off.