Ja. Basically they have to beat this:
RST 1 piece, 400 quid. The RST doesn't come with a spine protector but for me at least, I'd rather spec my own. And isn't that around 50 to 100 for a full size one, depending how mad you go?
In any case, if the new kid on the block got to 300 and left out a pocket back protector and put in matching and decent CE level 1 stuff...
RST will probably offer finance! Oh wait they already do.