I was pleased to see recently that the practice of charging existing customers significantly more than new customers, as often done by insurance companies, utility companies, banks etc., is to be made illegal. I've just had similar with my annual multi-trip travel insurance. According to the renewal notice they've found me the best deal, compared the competition and moved heaven and earth (may not be exact wording ...) to keep the price of their standard policy the same as last year.
Yet, when I go onto their own site and plug in my details as a new customer, the standard policy is around 35% cheaper than my renewal, the Bronze policy (better than standard) is round 30% cheaper than my renewal and even their Silver policy (better still) is only £1.36 dearer than my renewal!
Lies, damn lies and insurance renewal quotes!!!