In my previous role as "Global IT Manager" ....aka by colleagues as GIT
I travelled extensively for the company, I'd forgotten about my airmiles until this new GDPR compliance kicked in and I got an email from BA reminding me of my airmiles.
Not fancying travelling alone, I noted that they could be exchanged for wine, 72 bottles of average or 60 bottles of good stuff. So I went for the 60 bottles.... RESULT that'll keep me going for a while!